RATIO BLOGS

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With a Recession Looming, Startups Need a New Way to Raise Capital

Growth — that’s what every SaaS startup wants. But rapid expansion doesn’t come cheap. Whether it’s for marketing, sales, product development, staffing, or acquisitions, taking a software company to the next level requires access to plenty of growth capital

Ashish Srimal
September 14, 2022

Price vs. Value: Get the Most From Your SaaS Pricing Strategy

With elegant simplicity, Warren Buffet captured the essence of commerce with these immortal words: “Price is what you pay. Value is what you get.” The world’s greatest investor is, of course, correct. Looking past the price tag to see a purchase’s true worth is something all buyers try to do, especially in the SaaS space.

Ashish Srimal
August 30, 2022

Diversify Your Capital Stack to Drive Lasting Growth

Many SaaS founders and CEOs focus more on driving rapid growth than they do on their long-term prospects — because after all, they assume, if you’re growing fast enough then the capital will keep flowing in and you’ll soon find your way to a strong exit. Growth is the key to success.

Ashish Srimal
August 22, 2022

Rethinking Fundraising Could Be the Key To Retaining Talent During Tough Times

With startup investment dwindling, some SaaS companies, even the high growth ones, are so concerned that they’re laying off workers. Another option is to look beyond traditional funding channels, and start asking how your fintech stack can help you keep hold of your top talent.

Ashish Srimal
August 11, 2022

Rethink Pricing Strategy to Close More SaaS Deals

The SaaS marketplace is increasingly crowded and competitive. To stand out from the pack, vendors are investing time, money, and resources to build out innovative features, ensure a high level of customer care, and drive continuous product development.

Ashish Srimal
August 3, 2022

How to Survive the SaaS Funding Crunch

With many SaaS providers enjoying incredible growth during the pandemic, investors have been eager to support cloud businesses of all shapes and sizes. Now, though, the return to Earth is well and truly underway. 

Ashish Srimal
July 27, 2022

It’s Time to Rewrite the Rulebook for SaaS Businesses

It used to be that SaaS brands were seen as bulletproof — even if the broader market crashed, the theory went, SaaS vendors would be protected by their steady, predictable revenue streams, and investors would stay loyal.

Ashish Srimal
July 20, 2022

Why Cash is King for Today’s SaaS Vendors – How To Extend Your Runway

It’s a tough time to be in the software business. That’s partly because investors aren’t opening their wallets quite as readily as they used to. But things aren’t just hard because investors are feeling a bit jittery.

Carlos Chou
July 14, 2022

The Trouble With Usage-Based SaaS Pricing

Usage-based pricing systems are gaining in popularity, but they do pose some challenges. Learn how to overcome them.

Ashish Srimal
June 30, 2022

How to Eliminate Sticker Shock for Periodic, Consumption, or Metered SaaS Pricing

Usage-based SaaS pricing is all the rage — but while customers love the idea of only paying for the cloud services they actually consume, that can all too easily turn into sticker shock when customers get their first bill and realize they used more than they’d anticipated. That’s a real problem for SaaS companies.

Carlos Chou
June 21, 2022

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