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Challenge: Why Does Your SaaS Sales Process Feel Stuck? Sales reps spend just 30% of their time selling. The rest is lost to chasing approvals and tweaking quotes. Negotiations drag the sales cycles, demoralize the reps, and often lead to: ❌Lost deals ❌Unpredictable revenue ❌Cash flow problems The right CPQ simplifies quoting, streamlines approvals, aligns pricing with buyer expectations, and speeds up deal closures.
Software companies are doubling down on subscriptions and for a good reason. The SaaS subscription market is set to reach $1.75 trillion by 2034. It’s the perfect time to scale and close bigger deals. But let’s be honest: having more subscribers doesn't guarantee increased revenue if your subscription management isn't effective.
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Billing mistakes don’t just hurt revenue. They hinder growth. 94% of B2B SaaS companies adjust pricing yearly, but most billing systems fail to align with new pricing. They cannot handle pricing changes, upgrades, and renewals without errors. This creates billing failures, revenue leakage, and customer churn.
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The Challenge: Using a CPQ but not seeing the expected boost in deal closure rates and velocity. CPQ was meant to fix stalled deals. So why aren’t you closing more? You’ve optimized pricing, automated quotes, and streamlined approvals. But deals still get stuck. Not because of the quoting process but because of what happens after the quote is sent.
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The Challenge: Can CPQ Help in Closing More Deals Faster? Sales reps spend just 30% of their time actually selling—the rest is lost to lead prioritization, data entry, and quote generation. CPQ (Configure, Price, Quote) software promises to fix this by automating quoting, approvals, and deal closures. But here’s the catch—most CPQs stop at quoting and pricing.
Clawing back commissions is like awarding a trophy—then snatching it away. A deal closes, a rep gets paid, but if the customer cancels, defaults, renegotiates, churns, or commits fraud, revenue drops, commissions are clawed back, and the sales team’s morale takes a hit. While 53% of SaaS companies use clawbacks to recover lost revenue, clawbacks are frustrating for the sales teams. Moreover, frequent clawbacks are a symptom of deeper inefficiencies in the sales processes.
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The Challenge: Why B2B SaaS Deals Are Stalling B2B SaaS sales cycles have never been longer—49% of deals over $20K now take four months or more to close. Why? Buyers demand flexibility, proof, and seamless processes. If you’re still relying on traditional sales tactics, you’re falling behind. Deals that once closed in weeks now stretch into months as decision-makers scrutinize every purchase, prioritize immediate ROI, and expect more than just polished demos.
Think your cash burn is under control? Investors may not agree. In today’s market, efficiency is the new growth and SaaS CEOs who can’t prove it are being left behind. In fact, in a survey, 82% of investors highlighted efficiency as their top priority. Burn multiple has become the SaaS industry’s ultimate test of operational discipline. It’s not just about growing your ARR anymore—it’s about how much growth you deliver for every dollar spent.
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In my years working with B2B companies, I’ve seen the push to offer flexible payment terms (like monthly options for SaaS or 60-90-day cycles for enterprise contracts) to close deals faster. While it seems like a win-win—clients appreciate the flexibility, and sales teams close more contracts—without proper management, it can quietly drain resources and disrupt operations.
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The economic downturn has hit businesses very hard. And economists say there's the threat of a global recession on the horizon. To survive, many companies are being forced to keep a tight lid on their budgets and limit upfront cash payments for tools. So, SaaS vendors are considering adopting financial solutions that help accommodate their customers' financial difficulties. This is important, especially for small and medium SaaS companies that lack the advantages—a competitive moat and massive marketing and sales teams—big companies have that enable them to insist on annual and multiyear subscriptions.
