RATIO BLOGS

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Why CEOs Need to Get Strategic About Fundraising

The tech sector has been facing some choppy water in recent months. Global VC investment plummeted putting even the sturdiest software startups under huge financial strain. Which companies withstand that pressure and survive the funding drought will depend almost entirely on strategic decisions made at an executive level.

Carlos Chou
June 13, 2023

Revenue-Based Financing: A Powerful Tool for CEOs

Revenue-Based Financing is an innovative way to secure funding while simultaneously mitigating risk and maintaining control. As a leader, embracing RBF demonstrates your commitment to exploring diverse funding options and encourages your team to think creatively about how to tackle financial challenges.

Carlos Chou
May 19, 2023

True Sale Based Financing: Why it Matters

True Sale Based Financing (TBF) is a transaction where cash-generating assets (accounts receivable, annual contracts, multi-year contracts, etc.) are fully transferred from a seller to a buyer for a purchase consideration. Understand the value of true sale based financing and why it matters to the long term success of your company.

Ashish Srimal
May 9, 2023

How Can ASX Listed Companies Use True Sale Based Financing to Meet Appendix 4C Mandates?

ASX companies under Appendix 4C mandates can use True Sale Based Financing (TBF) to convert longer term contracts with staggered cash flows into instant cash. The standard accounting treatment for True Sale makes it possible to substantially boost short-term cash flows.

Ashish Srimal
April 25, 2023

How to Turn the Tech Downturn Into an Opportunity

Glance at the headlines, and you’ll feel a little gloomy about the state of the tech sector. Recession fears continue to weigh on our minds, interest rates look set to keep on rising, venture capital funding is at a two-year low, and enterprise software buyers are tightening their belts.

Ashish Srimal
March 31, 2023

Secret weapon for Tech companies to accelerate deals and improve cash flow

Customers negotiate for discounts on a purchase by paying up front. And most SaaS vendors are ready to offer that. Payment plans and Buy Now, Pay Later (BNPL) options are becoming more common in B2B.

Ashish Srimal
January 11, 2023

How SaaS Companies Can Sell More During a Downturn

As we head into 2023 SaaS companies will continue to have to deal with the recession. Customers become cash constrained, small and mid-size businesses become cash reserved, and large businesses cut budgets. As a result, tech investing will slow down.

Ashish Srimal
November 2, 2022

How SaaS Businesses Benefit from Buy Now, Pay Later

BNPL offers SaaS customers an accessible and manageable way to make purchases matching their cash flow needs and budget/approval constraints

Ashish Srimal
October 13, 2022

How Subscription Businesses Can Increase Total Contract Value with Buy Now, Pay Later

The buyer’s landscape has changed drastically over the last few years. One such option that’s become very popular in recent years is ‘Buy Now, Pay Later’ (BNPL). BNPL provides customers the freedom and flexibility to buy the product they need with manageable installment payments.

Ashish Srimal
October 6, 2022

Match Pricing: Good for Buyers, Good for Sellers

What do enterprises look for when making a software investment? They seek products that deliver results. The key to turning SaaS pricing strategy into a win-win is to recognize that for buyers, a dollar today doesn’t have the same value as a dollar tomorrow.

Ashish Srimal
September 19, 2022

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