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The Challenge: Can CPQ Help in Closing More Deals Faster?
Sales reps spend just 30% of their time actually selling—the rest is lost to lead prioritization, data entry, and quote generation. CPQ (Configure, Price, Quote) software promises to fix this by automating quoting, approvals, and deal closures.
But here’s the catch—most CPQs stop at quoting and pricing.
The real friction begins after the quote is sent:
- Decision-makers need to align quickly to reach a purchasing decision.
- Buyers expect flexible payment options and instant financing approvals.
- Signed contracts don’t guarantee immediate revenue—cash flow delays hurt growth.
If the goal is to close deals faster and turn them into cash without friction, you don’t just need a CPQ—you need a cash-advancing CPQ.
Let’s dig deeper. 👇
What Is Cash-Advancing CPQ?
A cash-advancing CPQ (Configure, Price, Quote) is an evolution of traditional CPQ software that not only helps sales teams generate accurate quotes quickly but also advances cash to sellers upfront by embedding financing and B2B Buy Now, Pay Later (BNPL) options into the quoting process.
In short, it turns quotes into cash—faster.
But why is this shift especially critical for SaaS companies today? Let’s explore the key benefits—and why traditional CPQ is no longer enough.
Why SaaS Companies Need Cash-Advancing CPQ Now More Than Ever (Reflecting on the Benefits You Must Know)
Traditional CPQs are typically built for businesses with complex product configurations, making them unnecessarily complicated for SaaS companies selling standardized, subscription-based products.
Moreover, these traditional CPQs fail to solve a critical SaaS sales challenge—turning signed deals into immediate revenue.
Ratio Boost solves this by combining CPQ functionality with embedded financing plus B2B Buy Now, Pay Later (BNPL), enabling benefits listed below:
1. Get Paid Now, While Your Buyers Pay Over Time
2. Automate Pricing Adjustments for More Profitable Deals
3. Remove Delays in Financing Approval for Buyers
4. Reduce Pricing Objections & Increase Conversions
5. Gain Real-Time Insights on Deals & Payments
Let’s start with the first benefit.
1. Get Paid Now, While Your Buyers Pay Over Time
🛑 The Problem with Traditional CPQ:
Traditional CPQ helps sales reps advance prospects toward closing deals. However, even after closing a deal, sellers often wait months to get paid, creating cashflow gaps.
📌 How Ratio Boost Changes This:
Instead of just generating quotes, Ratio Boost embeds financing directly into the CPQ process, ensuring sellers get paid upfront while buyers still get the flexibility they need. No delays. No cash flow uncertainty.
💡 Example: If a SaaS company signs a $120K annual contract billed monthly at $10K, Ratio Boost can advance $100K to $115K upfront (minus a service fee). The buyer continues to pay on their chosen schedule, but the seller gets instant access to capital to reinvest in growth, rather than waiting months to collect the full contract value.
But if you're managing this level of payment flexibility on your own, it may be costing you more than you think. To know how, read our detailed blog about how this payment flexibility hurts businesses in ways they don't even know.
2. Automate Pricing Adjustments for More Profitable Deals
🛑 The Problem with Traditional CPQ:
Traditional CPQs apply static pricing, relying on fixed sales logic that doesn’t account for contract complexity, financing terms, or buyer creditworthiness. Who knows this rigid approach might lead to underpriced deals, lost revenue, or increased financial risk.
📌 How Ratio Boost Changes This:
Ratio Boost automates pricing adjustments in real time with AI-powered underwriting. It factors in contract structure, financing options, and buyer risk, ensuring every quote is optimized for profitability.
Beyond that, it lets businesses control who covers financing costs—absorbing them for high-value buyers, passing them to those needing flexible terms, or splitting costs to protect margins.
Remember in SaaS, pricing strategy directly impacts growth and profitability. So be thoughtful if you are maximizing your pricing potential, or leaving money on the table?
3. Remove Delays in Financing Approval for Buyers
🛑 The Problem with Traditional CPQ:
One of the biggest hurdles in closing deals isn’t quoting—it’s the delay caused by buyers in arranging funds tied to financing approvals. Standard CPQs don’t address this, leaving sales teams in limbo while buyers secure funding.
📌How Ratio Boost Changes This:
Ratio Boost ensures buyers get pre-approved quotes (inclusive of financing costs) within the CPQ process, eliminating traditional financing delays.
Here’s how:
✅ Real-Time Buyer Qualification – AI evaluates the buyer’s financial standing using Employer Identification Number (EIN) verification and pre-approves financing in seconds.
✅ Instant Quote-to-Offer Generation – Sales teams can generate quotes with pre-configured payment plans inside their CRM, removing manual approval bottlenecks.
✅ One-Click Execution – Buyers approve pricing, select financing, and finalize contracts in a single step, eliminating friction and reducing drop-offs.
4. Reduce Pricing Objections & Increase Conversions
🛑 The Problem with Traditional CPQ:
Pricing objections are one of the top reasons deals stall. Standard CPQs don’t give buyers flexibility in payment methods, forcing them into rigid terms that often lead to drop-offs.
📌 How Ratio Boost Changes This:
Ratio Boost removes pricing objections upfront by embedding financing directly into the quoting process, allowing buyers to see, select, and secure flexible payment options instantly.
Here’s how:
✅ Embedded Financing in Quotes – Buyers receive pre-approved payment options directly within the quote, eliminating uncertainty.
✅ Instant Digital Approvals – Financing, pricing, and contracts are approved in seconds, reducing friction in the decision-making process.
✅ Seamless Checkout Experience – Buyers can finalize financing on any device with no additional paperwork, speeding up conversions.
💡 Example: A high-velocity SaaS company struggled with pricing objections due to annual upfront payments, forcing deep discounts and slowing sales cycles. Check how Ratio helped them increase conversions by 10%, reduced discounting, and closed deals 60% faster.
5. Gain Real-Time Insights on Deals & Payments
🛑 The Problem with Traditional CPQ:
Tracking quotes is easy. Tracking actual payments, financing trends, and buyer behavior? That’s where most CPQs fall short.
📌 How Ratio Boost Changes This:
With real-time dashboards that track payments and financing activity, Ratio allows sales and finance teams to get full visibility into deals from quote-to-cash.
Here you have:
- Manager Dashboards – Highlights payment trends, customer preferences, and abandoned deals, helping sales leaders optimize strategy.
- Sales Rep Dashboards – Displays buyer payment progress (e.g., ‘Connected to Bank’ or ‘Payment Made’), enabling better follow-ups.
- Salesforce Sync – Tracks every stage of the deal and payment process in real time.
As we wrap up, it’s clear that Cash-Advancing CPQ isn’t just about faster quotes—it’s about transforming the entire quote-to-cash process.
But what if CPQ could go even further❓
What if it didn’t just advance payments but also empowered sales teams with real-time intelligence❓
🚀 That’s where the future of CPQ is heading—and Ratio Boost is leading the way.
Why Ratio Boost Makes a Great Choice for Cash-Advancing CPQ
If your CPQ only moves quotes but not money, it’s not truly solving the problem.
With Ratio Boost, you don’t just get a cash-advancing CPQ—you get a solution designed to close more deals faster:
🔹 $411M Funding Pool: Ratio has sufficient fund to be a part of your growth journey. It does not cap the number of contracts you can advance cash for.
🔹 Risk-Free Payment Collections – Ratio handles buyer payments and assumes default risk, so SaaS companies don’t have to worry about payments collections.
🔹 Smarter Sales Execution with AI – Ratio Co-Pilot, an upcoming AI-powered assistant, analyses historical data and customer demographics to provide sellers with real-time sales intelligence. Copilot delivers optimum pricing recommendations, deal probability insights, and next-best actions—helping sales teams close more deals, faster.
Sales teams shouldn’t spend most of their time handling quotes, chasing approvals, and managing payment terms—they should be selling. That’s why companies like Bigtincan use Ratio Boost to remove friction from the sales process and accelerate revenue collection.
Here’s what David Keane, Founder & CEO @ Bigtincan, has to say:
"Ratio is helping us transform the purchasing experience. We see many ways to sell more deals faster - we do it by speeding up the procurement process for our customers. And we collect upfront no matter how the customer pays."
Now, if you're considering a CPQ, start with Ratio Boost—our cash-advancing CPQ designed to help you scale faster with ease.
👉 Request a Demo today and experience how Ratio Boost speeds up quote-to-cash.
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