It used to be that SaaS brands were seen as bulletproof — even if the broader market crashed, the theory went, SaaS vendors would be protected by their steady, predictable revenue streams, and investors would stay loyal.
It’s a tough time to be in the software business. That’s partly because investors aren’t opening their wallets quite as readily as they used to. But things aren’t just hard because investors are feeling a bit jittery.
Usage-based pricing systems are gaining in popularity, but they do pose some challenges. Learn how to overcome them.
Usage-based SaaS pricing is all the rage — but while customers love the idea of only paying for the cloud services they actually consume, that can all too easily turn into sticker shock when customers get their first bill and realize they used more than they’d anticipated. That’s a real problem for SaaS companies.
For SaaS businesses, buying experience is the next big differentiator. B2B buyers are increasingly turning to SaaS vendors that can provide dynamic pricing and payment plans. Read to learn more.
When you’re selling SaaS software, clearly it’s important to figure out what your product is really worth. One way to do that is to think about how much value you deliver, compare it to the competition, and set prices accordingly. That’s the way most vendors operate, and it has served the industry pretty well.
