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The days of rudimentary monthly cash flow and profit / loss calculations are long gone, with recurring revenue, customer acquisition costs, churn rates, and other SaaS-specific financial metrics now the basis of make-or-break strategic decisions.
The US is home to over 32 Revenue-Based Financing (RBF) companies collectively managing 57+ distinct funds totaling more than $4.31 billion in capital. This growth is driven mainly by the demand for subscription-based payments.
Glance at the headlines, and you’ll feel a little gloomy about the state of the tech sector. Recession fears continue to weigh on our minds, interest rates look set to keep on rising, venture capital funding is at a two-year low, and enterprise software buyers are tightening their belts.
As we head into 2023 SaaS companies will continue to have to deal with the recession. Customers become cash constrained, small and mid-size businesses become cash reserved, and large businesses cut budgets. As a result, tech investing will slow down.
BNPL offers SaaS customers an accessible and manageable way to make purchases matching their cash flow needs and budget/approval constraints
What do enterprises look for when making a software investment? They seek products that deliver results. The key to turning SaaS pricing strategy into a win-win is to recognize that for buyers, a dollar today doesn’t have the same value as a dollar tomorrow.
Growth — that’s what every SaaS startup wants. But rapid expansion doesn’t come cheap. Whether it’s for marketing, sales, product development, staffing, or acquisitions, taking a software company to the next level requires access to plenty of growth capital
With elegant simplicity, Warren Buffet captured the essence of commerce with these immortal words: “Price is what you pay. Value is what you get.” The world’s greatest investor is, of course, correct. Looking past the price tag to see a purchase’s true worth is something all buyers try to do, especially in the SaaS space.
The SaaS marketplace is increasingly crowded and competitive. To stand out from the pack, vendors are investing time, money, and resources to build out innovative features, ensure a high level of customer care, and drive continuous product development.
With many SaaS providers enjoying incredible growth during the pandemic, investors have been eager to support cloud businesses of all shapes and sizes. Now, though, the return to Earth is well and truly underway.
