High-velocity SaaS Transactions products (HST) companies often face significant budget objections. Companies known for closing deals in just a few calls, demonstrate the need for solutions that address this issue.
For HST companies, they thrive on a high volume of customers to sustain their growth. They also do not offer monthly payment plans and require customers to pay the annual contract upfront.
The HST customer in this case provides a tool that allows their clients to identify and source contact information for their ideal customer profiles.
While the HST does offer a monthly subscription, the sales team is highly incentivized to negotiate annual contracts where the customers pay upfront. The companies discount their SaaS as high as 55% in order to get their customers to pay upfront.
The heavy discounts and the push to drive upfront annual contracts, sales become quickly unprofitable when it takes more than 6-weeks to close the transactions.
HST was able to entice certain customers to jump on annual subscription with very high discounts, however, the prolonged negotiation often resulted in losing upwards of 20% of the deals. Even worse, about 10% of these customers actually didn’t pay and the HST had to write off these accounts.
The cost of sales becomes prohibitively expensive! The company began to run into financial challenges and were in the process of a major restructuring.
Ratio Boost offers a comprehensive suite of features to address these challenges:
The result is that HST experienced numerous benefits to their business. They also uncover additional benefits that they were not seeing before:
The unexpected benefits were the improved customer satisfaction!. By offering flexible payment options and a simplified purchasing experience through Ratio, their buyers' satisfaction increased significantly. The HST believes this also fosters stronger relationships and reduces churn.
Ratio is a game-changing solution for SaaS companies seeking to optimize their high-velocity sales processes. By addressing key customer pain points, streamlining operations, and providing financial flexibility, Ratio empowers companies to accelerate revenue growth, build stronger customer relationships, and achieve greater success in a competitive market.
It enables businesses to offer flexible payment options to their customers while receiving the full contract value upfront. The platform seamlessly integrates with existing CRM systems, providing an all-in-one solution for managing proposals, payments, and agreements. This reduces friction in the sales process and accelerates business growth.
Led by experienced tech entrepreneurs and experts in SaaS and finance, Ratio enables SaaS and technology companies to leverage recurring revenues for new financing without diluting equity or losing control by offering two products:
With a $400 million credit facility, Ratio redefines the global subscription economy.
